This blog was meant to go out last week, but was pushed down the list by recruitment’s answer to Carmen Sandiego. With a slow news week, we’re back to writing a blog that, if I’m honest, pains me. With two recruitment awards a year in NZ, and each requiring a “prediction” blog and “winners” blog, I’m using almost 10% of my time writing about awards that fewer and fewer care about. More on this later on. To save my sanity, please let me bash through this super-quick so I can get on to some (marginally) more interesting observations. Lesh go…
Excellence in Business Innovation
Hunter Campbell
Lowie Recruitment
Naming your firm after your own League coaching nickname is the second most Kiwi thing you could do. Keeping this name after the founder declares the business bankrupt and buggers off is the most. For this, I’m picking them for the win.
Prediction: Lowie Recruitment
Excellence in Candidate Care
Chisholm Clarke
Dynamix Recruitment
Good Together
Good Together sounds like a dating agency. Click the “About Us” and you’ll be sure of it.
Prediction: Good Together
Excellence in Client Service
Dynamix Recruitment
Frog Recruitment
Lowie Recruitment
I really have no idea and by this stage I’m just going through the motions.
Prediction: Frog Recruitment
Excellence in Safety and Wellbeing Culture
Advanced Personnel Services
Stellar Recruitment
Can you imagine the poor bastard who has to write this submission? No one died. People seem happy. We don’t work with Advanced Personnel, so I’ll use good ol’ fashioned nepotism on this one.
Prediction: Stellar
Outstanding Boutique Agency
323 Recruitment
Fundraising Talent Recruitment
Good Together
Do you know what grinds my gears? The Kiwi propensity to say “Bo-teek”. It’s “Boo-teek. And while we’re here, It’s “day-byu” not “day-boo”. And if you rhyme the word “grown” with the name “Rowan” then you need a smack in the mouth from “Rowdy” Roddy Piper (God rest his soul)
Prediction: 323 Recruitment
Outstanding Medium Agency
Dynamix Recruitment
Frog Recruitment
Thank you recruitment agencies for not entering and reducing my options to a coin toss
Prediction: Dynamix Recruitment???
Outstanding Large Agency
Hunter Campbell
Stellar Recruitment
Not just both clients, both good clients. And in the world of agency recruitment, that’s worth more than the award itself. One sec…I’ll have to check Xero to pick this one.
Prediction: Stellar Recruitment
Rising Star
Claudia Rapp – Good Together
Isaac Bell – Alignz Recruitment
Paul Miller – Stellar Recruitment
I was going to pick Claudia for this one, but I checked her bio and she’s into baking, and that’s a worry. Stellar are already on the podium, so that leaves me with Isaac Bell who sounds like he’d be a good soul singer.
Prediction: Isaac Bell
Recruitment Professional
Fleur Clough – Sprout People
Nivana Johnson MRCSA – 323 Recruitment
Sally Paris – Stellar Recruitment
Almost there folks.
Prediction: Fleur Clough – Sprout People
Recruitment Leader
Brian Maposua – Alignz Recruitment
Kymberly Tupai – Stellar Recruitment
Lee Marshall MRCSA – Hunter Campbell
And we’re done.
Prediction: Lee Marshall MRCSA – Hunter Campbell
Every year I do this, and every year I wonder if it’s worth the effort. Not my effort – I’ll write about anything – but the effort of the firms who actually have to sit down and write a submission. Based on the numbers, an increasing number of them have decided it isn’t. In 2023, 94 firms entered across 13 categories. In 2024, 91 entries across the same 13 categories. This year? RCSA haven’t told us. They were happy enough to shout the entry numbers from the rooftops when the figures were good. The silence since 2025 tells its own story.
| Year | Categories | Entries | Finalists | Unique Firms |
|---|---|---|---|---|
| 2023 | 13 | 94 | 37 | 26 |
| 2024 | 13 | 91 | 42 | 26 |
| 2025 | 11 | not stated | 33 | 17 |
| 2026 | 10 | not stated | 26 | 12 |
And there is another thing that an absolute recruitment loser like me has noticed. When these awards were announced, there were 12 New Zealand categories. When the finalists were announced, there were 10 categories. Tell me; what is the only plausible reason for this?
The 2026 finalist list now features 12 unique firms across 10 categories – down from 26 unique firms across 13 categories just three years ago. That is a massive drop. Four categories couldn’t even fill three finalists this year, so it’s a guaranteed silver just for showing up. Dynamix, Frog, Stellar and Good Together between them account for half of the list. If you’d entered into either of the dropped categories, you would literally be in a one horse race. Whether this reflects a lack of faith in the awards, the brutal market conditions of the last two years, or simply that writing submissions is a luxury squeezed firms can no longer afford, I’ll leave to you. Probably all three.
^SW

